Hands off! The lucky Creme Egg hunt

Who knew that eggs would be causing so much concern in January? You’d almost think it was Easter.

The launch of limited edition Creme Eggs has prompted a nationwide hunt and has been orchestrated for the very purpose of putting this product back on the agenda for consumers. The campaign by Cadbury is timed to be unexpected and to offer people something full of promise at a time when we’re supposed to be suffering with January blues, in the build up to the celebration of all things chocolate (and an important religious festival too, don’t forget).

This isn’t the first time H&M has had to apologise…

H&M. A Swedish clothing brand with global reach and the pull of stars such as The Weeknd behind it. That is, until now. One image featuring a hoodie with an ill-chosen phrase and model later, and the high profile musician no longer wants to have anything to do with the company. Their image no longer matches his image. And the very image of H&M in turn has been called into question by many who too have been outraged by this particular communication insensitivity.

In case you haven’t seen the image in question, H&M featured a boys’ hoodie with the text ‘Coolest monkey in the jungle’ on the front, modelled by a young black model, on their website. This was picked up on and quickly shared on social media where it spread like wildfire. Whilst the offence it generated is understandable – of course, no-one should tell other people what they should and shouldn’t be offended by – the act of sharing it turned it into an issue that could reach, and therefore offend, more people.