From the moment our students start on the course, we put PR into context and give students the chance to experience PR as it exists in the 'real world'.

We have guest speakers, run mentor schemes and host conferences - all to give our students hands on experience and so they can apply the skills they have been developing. Our students are extremely proactive and throughout their three years with us, they build their knowledge, network and work experience.

If you are a PR professional and would like to be involved with any of our initiatives or would like to get to know our students better, get in touch.


Embracing Change - The Changing Face of CommunicationsMidlands PR Conference, 19th April 2018

Collaboration between BCU Media, CIPR and PRCA

The changing face of communications, the evolution of the media landscape and future trends set to further influence professional PR practice was on the agenda at the Midlands PR Conference.
This headline event brought together comms professionals from across all sectors, inhouse and consultancy and will include keynote speakers, practical simulation workshops and panel debates covering content marketing, creative skills, crisis management, technology trends, internal communications, ethics, B2B comms and speed networking lunch.
The exciting speakers included:

  • Joe Godwin: Director of BBC Midlands and the BBC Academy 
  • Des Coleman: ITV Central
  • Claire Walker: Founder of Firefly Communications and Chair of PRCA Professional Practices Committee
  • Francis Thomas: Head of Corporate Affairs, West Midlands Trains
  • Megan Featherstone: PR Manager, Slimming World
  • Helen Bisset & Hannah Thorsby: H&H Communications - Internal Communications Simulation
  • Tamara Littleton: Polpeo - Crisis Management Simulation
  • Cynan Clucas: McCann - Tech trends and latest from SXSW2018
  • Jane Hunt: JBH - The Content Agency
  • Edward Loades: Black Cliff Media - Using VR in comms campaigns

The morning conference sessions focused on how the changing PR landscape is influencing the next generation of talent and skills - including research presentations from some 20 secon year students undertaking a module called PR in Context - whilst the afternoon session focused on insight from senior practitioners shaping comms strategy across a diverse range of audiences and channels.
Bridging the two sessions was a ‘Meet the professionals’ speed networking lunch which provided a great opportunity for young talent from BCU Media and established practitioners to connect.

Mind The PR Gap 2017

Bringing together research and practice
Discussing the value of closer ties between PR research and practice, this summit brought together practitioners, academics, researchers and students to discuss and tackle important benefits and issues and worked to set out realistic and achievable ways forward, with a clear agenda for change.

B-Hive 2017 - Creative industries competition

Hear from the two winners of 2017's B-Hive regional competition - both PR specialists at BCU School of Media, and both recommending it to other keen students who want to get on in the industry.

#BCUWeArePR Conference, Thursday 6th April 2017

Second year students hosted a PR conference at BCU with industry speakers, presentation of papers and networking opportunities. It was an exciting, informative and well-attended day - find out more here.

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