GBK's campaign for spicy burger goes up in flames

Does Gourmet Burger Kitchen's newest campaign highlight the lack of diversity in the PR industry?

In a bid to promote their new burger, GBK released a video showing a representative for the chain taking to the streets wearing a sandwich board reading: "Masala, this is a curry war and it's gong to get spicy". 

Stationed outside curry houses, along Brick Lane, the man can be seen in the video promoting the product to reluctant passers by and stirring up trouble with the business owners, challenging them by saying the Ruby Murray burger is considered authentic Indian cuisine.  

The stunt only appears to irritate the local curry house teams and diners, earning the guy a few choice words throughout the video. 

Sandwich, crisps and a drink? Nope! Boohoo unveils brand new ‘Meal Deal’

Sandwich, Crisp and a drink? Nope! Boohoo unveils brand new ‘Meal Deal’

Most of us would associate a Meal Deal with the likes of Tesco or any other big supermarket for a cheaper deal on sandwiches, crisps and drinks. However, giant online retailer, Boohoo, has decided to unveil its brand new campaign which consists of shoes, a dress and a bag all for £30 in its Meal Deal. 

Amazing right?