Celebrities have long been used to front promotional campaigns and lead advertising messages because of their pulling power. They may be see...
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To use a phrase that has been used more often than I’ve had mince pies, 2020 has been a year of unprecedented challenges. Whilst this time o...
This may well be the most memorable brand partnership of what felt like the longest January ever.... Although January may have been dr...
Does Gourmet Burger Kitchen's newest campaign highlight the lack of diversity in the PR industry? In a bid to promote their new b...
Sandwich, Crisp and a drink? Nope! Boohoo unveils brand new ‘Meal Deal’ Most of us would associate a Meal Deal with the likes of Tesco...
Who knew that eggs would be causing so much concern in January? You’d almost think it was Easter. The launch of limited edition Creme Egg...
The John Lewis ad has become a media event and almost has a blockbuster feel of anticipation each year – and today was no different. Well...
This week, a spoof story that sounded too ludicrous to be true - and it turned out that it wasn't it was in fact a carefully planned an...
Post by Rachel Hickey , second year PR student at Birmingham City University School of Media The Big Sleuth is a project that most peo...
Gemma Commane is a Lecturer in Media and Communications here at the School of Media, Birmingham City University, and today we have a gue...
I originally wrote this blog post when at One Black Bear , just as Iceland first announced that they were ditching their celebrity fronted ...
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