PR at BCU

PR at BCU
PR at BCU

Share Your Views

Share Your Views
Share Your Views

Student Events

Student Events
Student Events

Farewell Bears of Brum

Post by Rachel Hickey, second year PR student at Birmingham City University School of Media

The Big Sleuth is a project that most people in Birmingham will probably be quite familiar with by now. But for those who don’t know, ‘The Big Sleuth’ is a project run by Birmingham Children’s Hospital Charity and Wild in Art which kicked off on Monday 10th July when 100 bears were scattered across Birmingham to be tracked down by eager explorers.


The bears created a free, public-art trail as each was specially designed to tell a different story. All kinds of groups within the Birmingham community came together to express their individual stories by creating these magnificent works of art that have been on display around Birmingham.

In a bid to raise over £500,000 as the former project ‘The Big Hoot’ did, all of the wonderful bears that have been dotted around Birmingham will be auctioned off on Thursday 12th October. The money raised will be put towards vital funds for Birmingham Children’s Hospital Charity, where it will be life changing for patients and their families.

To allow everyone to admire the bears one last time and say a sad goodbye a Farewell Weekend event is happening this weekend, over Friday 6th, Saturday 7th and Sunday 8th of October in Eastside City Park. Having been one of the lucky few to attend the opening of the event, I can safely say you will be blown away by the sight of all these marvellous, inspiring and even some quite literally dazzling bears!


Do not miss the chance to see the amazing view of all the bears stood to attention in one place this weekend! Tickets are £5 for adults, £3 children ages 4-16 and under 4’s are free. There are also 20 bears residing in Millennium Point along with merchandise and crafts you can purchase for ‘The Big Sleuth’. Millennium Point is open to the public and free to enter if you are a struggling student or saving for Christmas already.


One of our PR graduates, Jodie Perkins, has worked hard with her team from the charity to promote and support the campaign all summer long and she is an inspiration to PR students who are keen to follow in her footsteps to land such an impressive first role in the industry. Jodie will be visiting students in a few sessions over the coming weeks to discuss this incredible campaign from conception to delivery, so we will be sure to share more insights soon.

Read more about Jodie and her experiences whilst at BCU School of Media here.




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