This may well be the most memorable brand partnership of what felt
like the longest January ever....
Although January may have been dry for some,
Fyre Festival’s Andy King teamed up with Evian to continue making the most out
of a bad situation and it makes perfect sense.
In the documentary regarding the music festival, King stated he was
“fully prepared” to perform oral sex on a customs official as a bribe to get
them to release truckloads of Evian water to thirsty festival goers in order to
keep the festival afloat.
So, to celebrate a year since the documentary was first aired,
limited edition water bottles featuring a new slogan ‘so good you’d do anything
for it’ are being given away in an Instagram competition for King’s 48k
followers, who will all have a chance to get their hands on the 10 custom Evian
bottles.
Although now that the 'Fyre’s' out, it’s good to see Andy’s attitude keeps blazing on. Making the best out of
a bad situation is sometimes what PR comes to; a unique quirky yet simple idea
that certainly gets people talking.
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