Thursday 10 October 2019

Wagatha Christie: the Coleen Rooney and Rebakah Vardy social media storm


Everyone loves a who dunnit and Coleen Rooney has given us an amazing plot line to follow along at home, with her accusations of story selling by Rebekah Vardy.

Source: The Scottish Sun

 

The battle of the wags is a news media dream; you have conflict, you have celebrity and you have sensational claims. You also have other celebrities wading in to give their verdict too.

On the one side, you have someone saying that false stories have been sold to the press and that they have worked out who is behind it through process of elimination - this calls out both the media appetite to snap up any juicy drop of gossip and the intricacies of social media platforms, how they operate and just how intrusive they can be.

On the other side, you have someone who claims innocence, who is in a vulnerable condition being heavily pregnant and as a supposed friend of her accuser, is perhaps understandably peeved that these claims weren’t discussed directly rather than on the public stage.

And this is where the battle be fought and the war of words will be won. 

Coleen has garnered the greatest support so far, boosting her profile and winning her public brownie points, whilst Rebekah will have to deal with the backlash and trying to maintain a positive profile - which will be hard to do when her reputation has been so dramatically called into question. That’s not to say that one has had a good PR day and the other a bad one; this is a bizarre and unique story and we will have to see who wins the affections of the public and the press when it all comes out in the wash.



Post by Kelly O'Hanlon, Senior Lecturer in PR at Birmingham School of Media, Birmingham City University.
Twitter: @KellyinPR / Website: kellyohanlonpr.co.uk



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