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The Wonderful World of PR (Part 3) - roles and responsibilities
What is PR? blog series by final year student Lindelani Moyo. Read part 1 and part 2. In this third and final instalment of our fascinati...
Friday, 28 May 2021
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Campaigns
Celebrities
Is the NHS right to consider using celebrities to front their vaccine campaign?
Celebrities have long been used to front promotional campaigns and lead advertising messages because of their pulling power. They may be see...
Monday, 7 December 2020
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Influencer
Influencer Marketing
Molly-Mae’s Gigantic Giveback-Giveaway... and where it went wrong
If you’re not familiar with social media influencer Molly-Mae (the second-place winner of Love Island 2019) and her recent giveaway, then yo...
Monday, 28 September 2020
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