#BCUWeArePR: NHS

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#BCUWeArePR is a community for past, present and future PR students at Birmingham City University School of Media and the lecturing team.

It's a place where ideas, stories and examples are shared and critiqued and where student successes can be celebrated. It's also a space for industry and university to come together, for the benefit of our students and for professionals in the Midlands area – and beyond.

Through Eastside PR, our student PR agency, our cohort is actively engaged with both internal and external briefs, working on live events and campaigns, recently including #WMGeneration and #PermissionToSmile.

PR doesn't operate in isolation and neither do we; everything we do is rooted in practice and together, we’re shaping the PR practitioners of tomorrow.

Is the NHS right to consider using celebrities to front their vaccine campaign?