Post by Rachel Hickey, second year PR student at Birmingham City University School of Media
The Big Sleuth is a
project that most people in Birmingham will probably be quite familiar with by
now. But for those who don’t know, ‘The Big Sleuth’ is a project run by
Birmingham Children’s Hospital Charity and Wild in Art which kicked off on
Monday 10th July when 100 bears were scattered across Birmingham to
be tracked down by eager explorers.
The bears created a
free, public-art trail as each was specially designed to tell a different
story. All kinds of groups within the Birmingham community came together to express
their individual stories by creating these magnificent works of art that have
been on display around Birmingham.
In a bid to raise over
£500,000 as the former project ‘The Big Hoot’ did, all of the wonderful bears
that have been dotted around Birmingham will be auctioned off on Thursday 12th
October. The money raised will be put towards vital funds for Birmingham
Children’s Hospital Charity, where it will be life changing for patients and
their families.
To allow everyone to
admire the bears one last time and say a sad goodbye a Farewell Weekend event is
happening this weekend, over Friday 6th, Saturday 7th and Sunday 8th
of October in Eastside City Park. Having been one of the lucky few to attend
the opening of the event, I can safely say you will be blown away by the sight
of all these marvellous, inspiring and even some quite literally dazzling
bears!
Do not miss the chance
to see the amazing view of all the bears stood to attention in one place this
weekend! Tickets are £5 for adults, £3 children ages 4-16 and under 4’s are
free. There are also 20 bears residing in Millennium Point along with
merchandise and crafts you can purchase for ‘The Big Sleuth’. Millennium Point
is open to the public and free to enter if you are a struggling student or
saving for Christmas already.
One of our PR graduates, Jodie Perkins, has worked hard with her team from the charity to promote and support the campaign all summer long and she is an inspiration to PR students who are keen to follow in her footsteps to land such an impressive first role in the industry. Jodie will be visiting students in a few sessions over the coming weeks to discuss this incredible campaign from conception to delivery, so we will be sure to share more insights soon.
Read more about Jodie and her experiences whilst at BCU School of Media here.
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