Sandwich, Crisp and a drink? Nope! Boohoo
unveils brand new ‘Meal Deal’
Most of us would associate a Meal Deal with the likes of Tesco or any
other big supermarket for a cheaper deal on sandwiches, crisps and drinks.
However, giant online retailer, Boohoo, has decided to unveil its brand new
campaign which consists of shoes, a dress and a bag all for £30 in its Meal
Deal.
Amazing right?
Boohoo was founded in Manchester in 2006 with a target audience of 16-30
year olds, specialising in own brand fashion clothing which has amassed itself
almost £580m in FY2018 and sells over 36,000 products online, with easy
shipping options and cheap clothing which makes it a go-to for teenagers and
young adults alike.
Boohoo is famous for utilising social media in order to promote its
products towards its demographic, with many users retweeting and sharing the
content across their platforms, meaning the engagement reaches a bigger
audience online, much like with the promotion of its Meal Deal which was only
launched on Friday 5th October.
Fans of Boohoo were going wild over this deal on Twitter, with some
calling it a “game changer” and a “bargain”, the catch?
It’s only available to students.
Many customers are now calling for Boohoo to launch the Meal Deal to
every customer on the site.
You can find the Boohoo Meal Deal online at Boohoo.com, available to
students from 6th October!
Post by Jemma Lowman, PR and TV student at Birmingham School of Media
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