Wednesday, 9 September 2020

The end of an era - KUWTK has served its purpose for the family famous for being famous

Alas, it is the end of an era – Keeping up with the Kardashians’ is no more, after the next series airs, and a generation will be left bereft… or will they? KUWTK was something of a phenomenon and really blazed a trail for celebrity focused reality TV shows, and launched the Kardashian clan into the spotlight by being on our screens, up close and personal, through all their life stages and carefully choreographed staged moments. I doubt they knew of how big it would become in the beginning, but it soon turned into a PR juggernaut and a platform for the family, Kim and Kylie in particular, to promote themselves. They were a commodity and the show sold it to us, over and over, and in every way imaginable.


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This is why I wonder if the generation that grew up with KUWTK is really going to mourn its absence come next year. Perhaps the show has run its course? The stars of it certainly seem to think so, and maybe it is the realisation that their star is dimming somewhat, or that they have outgrown the need to plaster their private lives cross TV screens so much as they are now reality TV royalty. They may even have presidential connections too, in the near future. Stranger things have happened.

 

KUWTK was a one of a kind programme and truly blurred the lines of reality and celebrity. The main question viewers and critics had throughout its run was ‘how much of this is actually true, and how much of it is an exercise in framing and self-promotion?’. For fans, they didn’t care, as they wanted to indulge in every detail of the Kardashian clan’s lives, and I am sure they will be missed by them, albeit briefly. The audience too has grown up, and I doubt it’ll be long until Kim and co. find another vehicle to promote whatever it is they are going to do next. 



Post by Kelly O'Hanlon, Senior Lecturer in PR at Birmingham School of Media, Birmingham City University.
Twitter: @KellyinPR / Website: kellyohanlonpr.co.uk
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