Tuesday, 11 July 2017

BCU's PR MA course receives national endorsement by CIPR

As Birmingham City University launches a new suite of postgraduate media courses, its Public Relations programme has received national endorsement by the Chartered Institute of Public Relations (CIPR).
Along with new courses in Data Journalism and Media Production, the University’s School of Media are hoping its refreshed postgraduate offer will help plug the skills gap in the Midlands region.

Public Relations
Birmingham City University’s Public Relations MA course focuses on the skills needed to communicate on behalf of organisations – such as charities, NGOs and activist groups – dedicated to social change, including health, education, environment, and the public sector.
Philip Young, Senior Lecturer, Public Relations MA, Birmingham City University, said:
“Whether it is persuading people to give blood, eat more vegetables, wear a seatbelt, stop smoking or protect an endangered species, social change is driven by persuasion, relationships and trust. That is what public relations is all about.
“Our course concentrates on developing the skills needed to get causes noticed, to change opinions and then bring practical benefits, all using the latest media techniques. This is PR for people who want to change the world.”

The CIPR-recognised MA looks at how and why people make key decisions, and shows how to plan and deliver successful PR campaigns. Social media is at the heart of much of the activity, and the programme recognises that sound and video skills are becoming as important as effective writing in the communications armoury.
CIPR President Jason MacKenzie said:
“The PR industry is booming and talented graduates can expect to forge remarkable careers. The Public Relations MA at Birmingham City University is a powerful springboard for success and the emphasis on social change is particularly welcome.”
A university course recognised by the CIPR is one where the Institute have looked at the content to ensure that it covers essential public relations skills and knowledge, and checked who is teaching on it to ensure a suitable background in PR.
The CIPR also look for evidence that the course tutors are working with PR networks and employers in their region, both to keep content fresh and to offer opportunities for students to meet professionals and work on real projects as they study.

Read the full BCU article here.


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